UpsellGuru is a room upselling system that allows hotels to offer their guests upgrades through a bidding system. UpsellGuru will send an automatic e-mail to the hotel’s guest tafter making a reservation offering an upgrade upon their arrival on behalf of the hotel. For more details please visit www.upsellguru.com
ux/ui design | responsive website
The CEO of UpsellGuru, Hans Schmidtner, asked me to redesign their company profile website. They wanted to optimize their website and make it more attractive to engage more clients, as it’s the main tool for them to introduce their product to potential clients.
Before I started the redesign process, I analyzed their previous website; what they already had, which items needed to be improved, which ones needed to be gone and which ones needed to stay the same.
The previous website had nine pages with redundant information and too many steps for a customer to reach the information they need.
Within nine pages that they had, they didn’t have any forms, which they need so that clients can contact them through the website: contact form, request demo form, and appointment form.
Simplified user journey, so user doesn’t need to go through so many steps.
Optimized subscription form to get more subscribers.
Made engaging and attractive website to attract more clients.
I did an interview with the stakeholders to understand their products and the needs of their users. From that interview I learned that their users and target are hotel owners and managers, so I divided their target audience as follows:
- 1-3 star hotels, with many services, such as breakfast, airport pickup, room upgrade, etc.
- Locations: large cities and touristic destinations in Asia (Bangkok, Tokyo, Seoul, Bali, etc.) and East Europe (Budapest, Prague, etc.).
- Busy hotel owners or managers who have limited time to look into the profile website of each prospective partner.
From the interview that I did with the stakeholders, I also found out what they really wanted and combined it with the users’ needs. At the end of the day, the stakeholders and I agreed to continue working on the one-page website style for the following reasons:
- Our target audience were busy people that needed to get access to the website quickly: simple, fast, responsive and mobile-friendly. As Awwwards explains, content on single page websites is fully loaded on the initial page, making the experience more continuous and fluid for the user. To navigate to different destinations on a single page website, users click navigation links that allow them to jump to destinations on the page, or scroll down the page to reach different sections of content. This interaction also allowed to get the information quicker because they didn’t need to load another page to get the information.
- We didn’t have so much content, so not many pages were necessary.
User Journey Map
This user journey wasn’t for this website itself but for illustrating how the app worked for the end user. It gave much more understanding for the future clients to know exactly what they got.