SUIT is a Belgium-based IT consultant that aims to deliver professional services in the form of enterprise solutions covering Infrastructure and Information Management. The business specialties are Infrastructure, Enterprise Information Management (EIM), OpenText, System and Network Management, IT Architecture, Consultancy & Advice, Security, Scaling of Servers and IT landscape, Enterprise Resource Planning (ERP), and Enterprise Solution Services. My role was to create a logo and brand identity that had a strong and modern look.
Adobe Illustrator, Photoshop
Sans-Serif typefaces providing a bold, no-nonsense, modern, clean and minimalist style.
The lower case has been used to make the design more friendly and visually pleasing. It has weight for stability, confidence and visual impact.
Blue indicates confidence, trust, honesty, dependability, reliability and responsibility. It relates to one-to-one communication rather than mass communication. It inspires wisdom and higher ideals but is also conservative and predictable.
Purple combines the calm stability of blue and the fierce energy of red. It represents wealth, extravagance, creativity, wisdom, dignity, devotion, peace, independence, sophistication, power and magic.
Indigo or Deep Midnight Blue resonates to the ‘New Age’ way of thinking, imparts a message of great responsibility and high ideals. It can also transform people’s thinking and beliefs into developing new insights and a pioneering spirit.
Dark Navy carrying the blue symbolism associated with the darker shades of blue, navy conveys importance, confidence, power and authority, as well as intelligence, stability, unity and conservatism. Like black, it carries a sense of elegance and sophistication.
Unfortunately, this was not the design chosen by the client, but is the one I loved and chose to present.